I created a looped motion graphic ad for New Balance's Fresh Foam x 880v12. The challenge was to create this using only still images and text. The final product uses a total of only 17 different images.
The Process:
The shoe was held up in the air using a thin piece of wire attached to a pole. I photographed the shoe in motion using continuous shooting (burst mode).
Afterwards, each image was imported into Lightroom and Photoshop to colour grade and remove the wire or any other blemishes.
Once the photographs were exported, they were brought into After Effects.
Software | Lightroom, Photoshop, Illustrator, After Effects